The subtraction-first framing here is the thing most clean-living content misses. The default is to lead with the swap, the better version. Yours leads with toss, ditch, reduce.
That sequencing matters because most people's exposure load would drop significantly just from the eliminations, even before buying a single replacement product.
Curious if you've noticed that starting with the free step makes the paid swaps feel less overwhelming when people eventually get to them?
Yes I agree! There is SO much we don’t actually need. I’ve been making swaps for 7 or 8 years but I definitely think at the beginning just removing products made it easier versus feeling like I had to buy all new products!
The subtraction-first framing here is the thing most clean-living content misses. The default is to lead with the swap, the better version. Yours leads with toss, ditch, reduce.
That sequencing matters because most people's exposure load would drop significantly just from the eliminations, even before buying a single replacement product.
Curious if you've noticed that starting with the free step makes the paid swaps feel less overwhelming when people eventually get to them?
Yes I agree! There is SO much we don’t actually need. I’ve been making swaps for 7 or 8 years but I definitely think at the beginning just removing products made it easier versus feeling like I had to buy all new products!